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Running out of space and can't download anything? Here's exactly what's eating your storage and how to reclaim it - from quick fixes to the nuclear option.
A frustrated dad came in last week with his daughter's iPad. "It keeps saying storage is full but she says she's deleted everything." A quick look at Settings showed 47GB of "System Data" on a 64GB iPad. Twenty minutes later, we'd cleared 30GB and her iPad was working normally again. This is one of our most common walk-in enquiries - we help with storage issues 15-20 times a month.
iPad storage problems are rarely about not having enough space - they're about not knowing what's actually using it. Full storage can also cause your iPad to run slowly, prevent updates from installing, and even cause freezing issues.
Pro Tip
Before you delete anything: Go to Settings > General > iPad Storage and wait for it to fully load (can take 30 seconds on full iPads). This shows you exactly what's using space, sorted by size.
Did You Know?
What We Find on "Full" iPads (2025)
- • 156 storage cleanup consultations this year - most common walk-in enquiry
- • Average space recovered: 18.4GB per iPad
- • Biggest culprit: System Data (38% of cases) - up to 50GB on some devices
- • Second biggest: Messages with years of photos/videos (27%)
- • Third biggest: Cached music/podcast apps (19%)
- • Time to fix: Usually 15-20 minutes with proper guidance
Data from celltech repair logs, January-December 2025
The first step is understanding the problem. Go to Settings > General > iPad Storage. The coloured bar at the top shows your storage breakdown:
Scroll down to see individual apps sorted by size. The biggest ones are usually your best targets for cleanup.
Need space right now? These quick fixes usually reclaim several gigabytes in minutes:
Deleted photos aren't really deleted - they sit in a "Recently Deleted" folder for 30 days. Go to Photos > Albums > Recently Deleted > Select > Delete All. This alone often frees up gigabytes.
Safari caches every website you visit. Go to Settings > Safari > Clear History and Website Data. You'll need to log back into websites, but this can free 1-5GB.
Streaming apps like Netflix, BBC iPlayer, and Apple Podcasts download content for offline viewing. Check each app and delete downloads you've already watched.
Go to Settings > General > iPad Storage > Enable "Offload Unused Apps". This removes apps you rarely use but keeps their data, so reinstalling is quick. Different from deleting - your game saves and documents stay.
Apps are usually the biggest storage consumers. Here's how to deal with them:
In Settings > General > iPad Storage, look at "Last Used" dates. Apps you haven't opened in months are candidates for deletion. Tap the app, then "Delete App".
Apps accumulate cache data over time. A game might be listed as 2GB but actually use 8GB when you include cached files. Delete and reinstall the app to get a fresh start. You'll lose game saves unless they're backed up to iCloud.
| App Type | Typical Cache Bloat | |
|---|---|---|
| Social media (Instagram, TikTok) | 2-8 GB | |
| Games | 1-10 GB | |
| Streaming (Netflix, Spotify) | 1-5 GB downloads | |
| News apps | 500 MB - 2 GB | |
| Email apps | 500 MB - 3 GB |
Photos and videos are usually the biggest storage hog. A few years of photos can easily hit 30-50GB.
The best long-term solution is iCloud Photos with "Optimise iPad Storage" enabled. This keeps full-resolution photos in iCloud and smaller versions on your iPad, automatically managing space as needed.
The catch: you need enough iCloud storage. 50GB costs £0.99/month, 200GB costs £2.99/month. Worth it for most people.
If you don't want to pay for iCloud, transfer photos to your computer regularly. Connect your iPad, import photos using Photos app (Mac) or Windows Photos, then delete them from your iPad.
Screenshots and saved images accumulate quickly. In Photos, check your "Screenshots" album - you probably don't need most of them.
Warning
Don't forget: After deleting photos, empty the Recently Deleted folder. Photos stay there for 30 days, still using storage.
"System Data" (previously called "Other") is the most frustrating category. It includes caches, logs, voice files, and temporary data. It can grow to 20-30GB or more, especially on older iPads.
Sometimes System Data is genuinely stuck. If you've tried everything and it's still showing 20GB+, the nuclear option (factory reset) might be needed. Back up first.
Many people confuse iPad storage with iCloud storage. They're separate:
| iPad Storage | iCloud Storage | |
|---|---|---|
| What it is | Physical storage in your iPad | Cloud storage from Apple |
| Can be upgraded? | No - fixed at purchase | Yes - paid plans available |
| What it stores | Everything on your iPad | Backups, photos, files, data sync |
| Free tier | N/A | 5 GB (not much) |
If nothing else works and System Data is still eating 20-30GB, a factory reset and restore often fixes it. This is drastic but effective.
Warning
Warning: Restoring from backup may bring back the bloated caches. If you want maximum space recovered, set up as new iPad rather than restoring. You'll need to reinstall apps and sign back into everything.
If you're constantly fighting storage on a 32GB or 64GB iPad, you may have simply outgrown it. Unfortunately, iPad storage can't be upgraded. The next time you buy, get at least 128GB - the price difference is worth it for the years of hassle-free use.