We invested in a custom-built repair platform, not a template WordPress site with a basic form. The result is a faster, clearer, and more reliable experience built around how real customers actually book repairs.
The problem
Most repair shops still rely on a contact form and a phone number. Customers are asked to submit an enquiry, then wait to hear back about price, turnaround, and availability.
That means no instant quotes, no proper online booking, and no transparent pricing customers can trust before they commit.
We decided to fix that by building a platform designed specifically for repair commerce, from first question to completed booking.
The platform
Supporting thousands of devices and repair paths requires more than a standard website. Our platform is engineered to make complex repair logic feel simple for customers.
41,000+
Repair pages
2,467+
Supported devices
181
Blog articles
28+
Device categories
Customers get transparent pricing immediately, without waiting for a callback or a manual quote.
From device selection to fault type and confirmation, the full repair journey is completed online.
Personalised updates are sent automatically so customers always know what happens next.
Repair progress is visible throughout the journey, reducing uncertainty and support back-and-forth.
Natural conversation guides customers through faults, options, and booking with less friction.
Nationwide workflows are woven into the platform, so customers across the UK can book confidently.
Built by Ampliflow
Our digital experience is developed in partnership with Ampliflow, a specialist growth and AI agency.
They helped architect a custom Next.js foundation, shape the SEO strategy that produced 181 articles and over 41,000 indexed pages, and implement the performance optimisation standards required for a high-scale repair platform.
They also supported key AI integration work, helping us deliver a smoother customer journey without compromising speed or technical quality.
Our technology partner
From architecture to AI integration, celltech's digital platform was crafted with Ampliflow — a UK-based growth and AI agency specialising in high-performance web platforms and agentic AI solutions.
“I wanted customers to see a price, understand it, and trust it — before they ever walk through the door. That's what this platform delivers.”
— Sajad, Founder
AI-powered by cellbot
Our AI chat experience is powered by cellbot, an agentic repair commerce platform designed for the device repair industry.
Customers describe their fault in plain English and receive an accurate, grounded quote instantly.
The AI walks customers through symptom identification to recommend the right repair path.
Powered by the same multi-turn, tool-calling AI engine behind the full cellbot platform.
What's next
AI-powered damage assessment from photos for faster and more accurate quoting.
Voice booking for a more natural and accessible repair intake experience.
Automated trade-in valuation to simplify repair-versus-replace decisions.