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Our Vision
We live in a world that tells you to replace. Upgrade. Discard. We believe there's a better way. A world where repair is the first option, not the last resort.
The problem
Every year, millions of perfectly repairable devices are thrown away. A cracked screen becomes a new phone. A slow laptop becomes a trip to Currys. A dead battery becomes another box in the drawer. The environmental cost is enormous, and the financial cost to families is even worse.
1.5Mtonnes
of e-waste generated in the UK annually
80%
of a device's carbon footprint comes from manufacturing
53.6Mtonnes
of global e-waste in 2025 — growing every year
Our answer
When you repair a device instead of replacing it, you save money, reduce waste, and keep something working that was built to last. It's not radical. It's common sense. And it's at the heart of everything we do.
Three pillars
Repair for everyone
Quality device repair shouldn't depend on where you live, what you earn, or which brand you own. We cover 28+ device categories — from iPhones to drones, MacBooks to gaming consoles — because everyone deserves a repair shop that can help.
Every repair saves a device
The UK generates over 1.5 million tonnes of e-waste every year. Most of it didn't need to be thrown away. Every device we repair is one that stays out of landfill, saves the energy of manufacturing a replacement, and extends a product's useful life.
No surprises. Ever.
We quote before we start. We explain what's wrong in plain English. If a repair isn't worth the cost, we'll tell you honestly. No hidden fees, no upselling, no pressure. Trust is earned one honest conversation at a time.
Right to Repair
We support the Right to Repair movement. The idea is simple: when you buy a device, you should be able to fix it. Access to parts, tools, and repair information shouldn't be restricted to manufacturer-approved channels.
The UK is making progress. The EU has led the way with new repairability regulations. But there's still a long road ahead. We advocate for change by doing what we do best: repairing devices that others say can't be fixed.
Every board-level repair we complete, every “unrepairable” device we bring back to life, proves that repair is viable, valuable, and worth fighting for.
Investing in board-level repair skills most shops can't offer
Covering 28+ device categories — not just phones
Pricing repairs fairly so replacement isn't the default
Training new technicians to grow the repair industry
Donating refurbished devices through the celltech Foundation
Where we're headed
Quality repair accessible from every postcode in the UK. Ship your device to us, we fix it, we ship it back.
Training the next generation of repair technicians. Creating skilled jobs and reducing the industry skills gap.
Working towards zero waste in our repair process. Recycling every component, refurbishing every viable part.
Using technology to diagnose faster, quote more accurately, and reduce turnaround times for every customer.
Every repair starts with a choice. Choose to fix instead of replace. Choose sustainability. Choose celltech.